Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Wednesday, April 6, 2011

First Quarter 2011 Stats

Part of owning a business is knowing the numbers. With an online shop my numbers are particularly important. Its important to know how often my site is being viewed, by whom and how often. I also have to take into consideration if the number of Etsy Treasuries and Etsy Front Page I am featured in play a part in my views. I use Google Analytics and Craftopolis to help obtain the figures I need. I've decided to keep track of my numbers on a quarterly basis and analysis them to see what has been working and what changes I need to make.

JANUARY

16 Total New Listings
61 Total Renewed Listings
12,686 Pageviews
3,394 Unique Visitors
66 Hearts
140 Treasuries Featured IN
3 Front Page Appearances
9 Sales

FEBRUARY
10 Total New Listings
8 Total Renewed Listings
9,214 Pageviews
2,636 Unique Visitors
93 Hearts
195 Treasuries Featured IN
1 Front Page Appearances
4 Sales

MARCH
55 Total New Listings
8 Total Renewed Listings
12,195 Pageviews
3,135 Unique Visitors
90 Hearts
201 Treasuries Featured IN
1 Front Page Appearances
1 Sales

Overall I am happy with my stats. As long as I keep listing and renewing items my pageviews will continue to climb. I am however concerned with my 54% bounce rate!! More than half of my visitors look at one item and then leave my shop. I have my link placed in every single listing and in my profile. Apparently I have to do something different to keep visitors looking around my shop.

How have your stats been for this quarter? What do you do to keep your bounce rate low? I would love to get some ideas.
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